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Business Marketing in a Box

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About Course

Your Business Marketing in a Box learning library brings the existing training, guides, tools and visual reference cards together in one course.

Follow the subjects in order or return to the resource you need. Files previously supplied with each subject are included in its first lesson and in your purchase downloads.

Included subjects

  1. Mini Spill 1: ChatGPT for Design, Ad Copy & Client Research
  2. Mini Spill 2: VEO 3 for Visual Content Generation
  3. Mini Spill 3: Canva for Design & Brand Layout
  4. Mini Spill 4: Shopify for E‑Commerce Store Building
  5. Mini Spill 5: WordPress for Service Sites & Blogging
  6. Mini Spill 6: Meta Lead Ads
  7. Mini Spill 7: Meta Conversion Ads
  8. Mini Spill 8: Google Performance Max (PMax)
  9. Mini Spill 9: Google Search Ads
  10. Mini Spill 10: TikTok Lead Ads
  11. Mini Spill 11: TikTok Conversion Ads
  12. Mini‑Spill 12: WhatsApp Campaigns via Meta
  13. Mini‑Spill 13: Smart Targeting Strategies
  14. Mini‑Spill 14: ROAS Improvement Tactics
  15. Mini‑Spill 15: Omnisend for Email + WhatsApp Automations

Start here: your business brief

Share your business details so your included support can focus on your goals.

Your business brief

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Course Content

01. Mini Spill 1: ChatGPT for Design, Ad Copy & Client Research
Learn how to research your client and audience, write scroll‑stopping ad copy and craft campaign‑ready images—all using ChatGPT. This spill teaches you how to build personas, analyse competitors, generate persuasive copy and create eye‑catching visuals.

  • 1. Mini Spill 1: ChatGPT for Design, Ad Copy & Client Research (Video)
    01:20:38
  • 2. ChatGPT for Design, Ad Copy & Client Research (PDF)
  • 3. The ChatGPT Prompt Vault (PDF)
  • 4. Mini Spill 1 – 10 Next Level ChatGPT Hacks for Business
  • 5. Mini Spill 1 – The 5 Step GPT Workflow
  • 6. Mini Spill 1 – The AD Angle Matrix
  • 7. Mini Spill 1 – The AI Quality Check
  • 8. Mini Spill 1 – The Copy Stack
  • 9. Mini Spill 1 – The Customer Decoder
  • 10. Mini Spill 1 – The Design Brief Builder
  • 11. Mini Spill 1 – The Perfect Prompt Formula
  • 12. Mini Spill 1 – The South African Prompt Upgrade
  • 13. Mini Spill 1 – Weak Prompt Vs Strong Prompt
  • 14. Mini Spill 1 – ChatGPT for design, ad copy and client research. (App)

02. Mini Spill 2: VEO 3 for Visual Content Generation
Get to know VEO and why its latest version matters. Learn the six key elements of great scripts and how to turn vague prompts into detailed video instructions.

03. Mini Spill 3: Canva for Design & Brand Layout
Introduces the Canva interface and teaches brand consistency. You’ll set up your brand kit and navigate templates, elements and uploads.

04. Mini Spill 4: Shopify for E‑Commerce Store Building — Module: Store Setup & Basics
Covers the essentials of launching a Shopify store. You’ll choose a theme, create a homepage and understand key user‑experience principles

04. Mini Spill 4: Shopify for E‑Commerce Store Building — Module: Products & Checkout
Guides you through adding products, organising them into collections and customising the checkout process.

04. Mini Spill 4: Shopify for E‑Commerce Store Building — Module: Marketing Readiness & Toolkit
Prepares your store for marketing. You’ll connect sales channels, track customer behaviour and implement post‑purchase strategies.

05. Mini Spill 5: WordPress for Service Sites & Blogging — Module: WordPress Basics & Service Pages
Introduces the WordPress dashboard and explains how to select themes and build essential pages for service‑based businesses.

05. Mini Spill 5: WordPress for Service Sites & Blogging — Module: Blogging & Plugins
Covers the basics of blogging and introduces important plugins to enhance site functionality, security and speed.

05. Mini Spill 5: WordPress for Service Sites & Blogging — Module: Toolkit & Action
Provides ready‑to‑use templates and prompts for your pages and posts, plus an action plan for building your site.

06. Mini Spill 6: Meta Lead Ads
Introduces Meta lead ads and highlights why they work so well. You’ll build your first campaign and understand form flow from headline to thank‑you screen.

07. Mini Spill 7: Meta Conversion Ads
Differentiates conversion campaigns from lead ads. You’ll set up pixel tracking and understand event and attribution models. Meta conversion ads are not about getting more people to have a little browse and then vanish into the internet mist. They are built to push for a measurable business action such as a purchase, a lead form submission, a booked call, an add to cart, or a completed registration.

08. Mini Spill 8: Google Performance Max (PMax)
Introduces Google’s AI‑powered Performance Max campaigns. You’ll learn what they are, how they differ from search ads and when to use them.

09. Mini Spill 9: Google Search Ads
Provides an overview of search advertising basics, keyword match types and audience intent.

10. Mini Spill 10: TikTok Lead Ads — Module: TikTok Lead Ads Basics
Introduces TikTok’s lead ads and explains how they keep users within the platform. You’ll learn why entertainment‑centric ads work best.

10. Mini Spill 10: TikTok Lead Ads — Module: Campaign Setup & Creative
Teaches you to build a lead ad campaign on TikTok and craft UGC‑style creatives.

10. Mini Spill 10: TikTok Lead Ads — Module: Optimisation & Toolkit
Helps you measure and improve performance, and provides scripts and templates.

11. Mini Spill 11: TikTok Conversion Ads — Module: Conversion Campaign Fundamentals
Introduces the fundamentals of running conversion campaigns on TikTok, including the differences from lead ads.

11. Mini Spill 11: TikTok Conversion Ads — Module: Creative & Optimisation
Focuses on crafting persuasive conversion ads and measuring success.

11. Mini Spill 11: TikTok Conversion Ads — Module: Toolkit & Action
Provides resources for quick setup and ongoing optimisation.

12. Mini‑Spill 12: WhatsApp Campaigns via Meta — Module: WhatsApp Campaign Foundations
Explains why WhatsApp is a powerful marketing channel in South Africa and guides you through the basics of campaign setup.

12. Mini‑Spill 12: WhatsApp Campaigns via Meta — Module: Ad Copy & Messaging
Focuses on writing compelling ads and designing pre‑filled messages to drive engagement.

12. Mini‑Spill 12: WhatsApp Campaigns via Meta — Module: Toolkit & Action
Teaches the fundamentals of targeting on Meta, Google and TikTok by combining demographics and interests.

13. Mini‑Spill 13: Smart Targeting Strategies — Module: Core Targeting & Basics
Teaches the fundamentals of targeting on Meta, Google and TikTok by combining demographics and interests.

13. Mini‑Spill 13: Smart Targeting Strategies — Module: Custom & Lookalike Audiences
Shows you how to build audiences based on existing customer data and expand using lookalikes.

13. Mini‑Spill 13: Smart Targeting Strategies — Module: Toolkit & Practice
Supplies prompts, guides and practical examples to help you build audiences for your next campaign.

14. Mini‑Spill 14: ROAS Improvement Tactics — Module: Creative & Audience Tactics
Focuses on boosting return on ad spend by testing creatives and refining audience targeting.

14. Mini‑Spill 14: ROAS Improvement Tactics — Module: Offer & Funnel Optimisation
Covers how to test offers and optimise the sales funnel to increase profitability.

14. Mini‑Spill 14: ROAS Improvement Tactics — Module: Toolkit & Action
Provides resources and an action plan for improving ROAS.

15. Mini‑Spill 15: Omnisend for Email + WhatsApp Automations — Module: Omnisend Basics & Setup
Introduces Omnisend and its benefits, then walks through connecting e‑commerce platforms and setting up essential automation flows.

15. Mini‑Spill 15: Omnisend for Email + WhatsApp Automations — Module: Crafting Messages & Segmentation
Teaches you to write effective emails and WhatsApp messages and segment audiences for personalised engagement.

15. Mini‑Spill 15: Omnisend for Email + WhatsApp Automations — Module: Toolkit & Implementation
Provides ready‑made templates and an action plan for building your first automations.