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Mini Spill 8: Google Performance Max (PMax)

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About Course

Unlock the power of Google’s AI with Performance Max.
Learn to build, optimise, and scale campaigns that run across all Google channels — with the right assets, metrics, and strategies to maximise ROI.

Course Content

Module: PMax Essentials
Introduces Google’s AI‑powered Performance Max campaigns. You’ll learn what they are, how they differ from search ads and when to use them.

  • Lesson 1 – Introduction to PMax & Why It Matters:
  • Lesson 2 – How PMax Works vs Search Ads:
  • Lesson 3 – Best Use Cases:

Module: Campaign Setup & Assets
Guides you through creating a PMax campaign and supplying Google with the assets it needs.

Module: Measuring & Optimising PMax
Explains how to evaluate campaign results and make improvements over time.