Mini Spill 6: Meta Lead Ads

Turn social media clicks into real conversations — and paying clients.
In this Mini Spill, you’ll master Meta Lead Ads, one of the most effective ways to collect leads directly inside Facebook and Instagram without sending users to a website. You’ll learn how to design, launch, and optimise campaigns that bring in high-quality prospects for any niche — from salons and real estate to coaching and B2B services.

Through practical, step-by-step lessons, you’ll see exactly how to build campaigns that not only grab attention but also convert. You’ll learn to design scroll-stopping creatives, write persuasive ad copy, and create lead forms that balance volume with quality.

Across three modules, you’ll:

• Understand the psychology and benefits of Meta Lead Ads — why keeping users on-platform boosts conversions.

• Build your first live campaign using the Lead Generation objective in Ads Manager, complete with targeting, budget, and schedule setup.

• Design high-converting creatives with visuals, headlines, and CTAs that capture attention in under 3 seconds.

• Create powerful lead forms with custom questions that filter serious leads and integrate WhatsApp for instant responses.

• Manage and follow up with new leads using CRM or automation tools to respond within minutes.

• Optimise your campaigns with A/B testing, lead cost tracking, and retargeting sequences.

• Access the Lead Generation Toolkit — including copy prompts, headline formulas, form checklists, optimisation hacks, and follow-up scripts.

By the end of this Mini Spill, you’ll have a complete lead generation engine running through Meta — bringing qualified prospects directly to your inbox every day.

Perfect for: Small business owners, marketers, and freelancers who want to generate consistent, affordable leads from Facebook and Instagram without complex funnels.