Mini Spill 8: Google Performance Max (PMax)

Master Google’s most powerful AI-driven campaign — Performance Max (PMax) — and learn how to generate conversions across all of Google’s platforms from a single campaign.
In this Mini Spill, you’ll discover how to build, optimise, and scale Performance Max campaigns that leverage Google’s machine learning to deliver results across Search, YouTube, Display, Discover, Gmail, and Maps.

Through practical lessons, you’ll understand what makes PMax unique, how to create high-performing assets, and how to read and respond to your campaign data like a pro.

Across three detailed modules, you’ll:

• Understand the power of Performance Max — see how AI automates targeting, bidding, and placement to maximise conversions across all Google channels.

• Set up your first campaign step-by-step, link your Google Ads, Analytics, and Merchant Center accounts, upload your creative assets, and build strong audience signals.

• Craft high-quality assets — learn to write attention-grabbing headlines, short persuasive descriptions, and select product or lifestyle visuals that drive clicks and sales.

• Interpret performance metrics such as ROAS, conversions, impression share, and asset ratings — and know when to adjust or replace creatives.

• Apply optimisation strategies like refreshing low-rated assets, feeding improved audience signals, and using complementary Search campaigns to support PMax.

• Access the full PMax Toolkit — complete with setup checklists, copy prompts, creative examples, audience signal ideas, and an optimisation cheatsheet.

By the end of this Mini Spill, you’ll be able to launch, analyse, and scale PMax campaigns confidently — letting Google’s AI work for you while you focus on strategy and creative direction.

Perfect for: E-commerce brands, service providers, and marketers who want to automate conversions and get the most out of Google’s AI advertising ecosystem.