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Mini‑Spill 12: WhatsApp Campaigns via Meta

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About Course

Learn how to create high-converting WhatsApp ad campaigns using Meta. From setup to message crafting and optimization, this Mini Spill shows you exactly how to turn chats into paying customers — step by step.

Course Content

Module: WhatsApp Campaign Foundations
Explains why WhatsApp is a powerful marketing channel in South Africa and guides you through the basics of campaign setup.

  • Lesson 1 – Why WhatsApp Is Powerful & Key Benefits:
  • Lesson 2 – How Campaigns Work:
  • Lesson 3 – Setup Requirements:
  • Lesson 4 – Campaign Setup:

Module: Ad Copy & Messaging
Focuses on writing compelling ads and designing pre‑filled messages to drive engagement.

Module: Toolkit & Action
Teaches the fundamentals of targeting on Meta, Google and TikTok by combining demographics and interests.