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Mini‑Spill 13: Smart Targeting Strategies

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About Course

Reach the right audience, every time.
Learn to build high-performing core, custom, and lookalike audiences across Meta, Google, and TikTok — with ready-to-use prompts, targeting formulas, and optimisation hacks to cut costs and scale fast.

Course Content

Module: Core Targeting & Basics
Teaches the fundamentals of targeting on Meta, Google and TikTok by combining demographics and interests.

  • Lesson 1 – Why Smart Targeting Matters & Key Objectives:
  • Lesson 2 – Core Targeting:
  • Lesson 3 – Start Narrow, Test & Broaden – Live Audience Demo:

Module: Custom & Lookalike Audiences
Shows you how to build audiences based on existing customer data and expand using lookalikes.

Module: Toolkit & Practice
Supplies prompts, guides and practical examples to help you build audiences for your next campaign.