Mini‑Spill 13: Smart Targeting Strategies

Stop wasting ad spend — start reaching the people who actually buy.
In this Mini Spill, you’ll learn how to build audiences that convert, combining data-driven targeting with platform algorithms that know exactly who’s ready to take action.

From layering demographics and interests to creating powerful lookalike and custom audiences, this training gives you the exact blueprint used by top digital advertisers to reduce costs and increase ROAS across Meta, Google, and TikTok.

Across three strategic modules, you’ll:

Master Core & Custom Targeting – Learn how to layer high-intent interests, demographics, and behaviours to find your ideal buyers. Create custom audiences from your own data — customer lists, site visitors, and social engagers — and retarget users who’ve already shown interest.

Scale with Lookalike & Broad Audiences – Build 1%, 3%, and 5% lookalike audiences from your best-performing users and discover when to trust the algorithm to go broad. Learn how to scale efficiently using segmentation, exclusions, and audience stacking to keep your cost per result low.

Use the Smart Targeting Toolkit – Get audience prompts, a retargeting playbook, lookalike creation guide, and exclusion checklist. Follow the step-by-step system to create your first three audiences (interest, custom, and lookalike) and prep them for your next campaign.

By the end of this Mini Spill, you’ll have a complete targeting framework that helps you reach the right people, spend smarter, and scale faster — without guesswork.

Perfect for: Marketers, business owners, and media buyers who want to stop boosting blindly and start targeting strategically for maximum ROI.