Mini Spill 11: TikTok Conversion Ads

Turn your TikTok views into verified sales.
In this Mini Spill, you’ll master TikTok Conversion Ads — learning exactly how to track, optimise, and scale campaigns that drive purchases, not just clicks. You’ll go from pixel setup to high-performing UGC-style ads that feel authentic but sell with precision.

TikTok’s algorithm rewards creative storytelling, and this course shows you how to combine it with data-backed conversion tracking for real, repeatable ROI.

Across three focused modules, you’ll:

• Set up the TikTok Pixel and events on Shopify or WordPress to accurately track key actions like ViewContent, AddToCart, and Purchase.

• Build complete conversion campaigns using the right objectives, audience types (interests, lookalikes, or broad), and budget structures — optimised for purchase intent.

• Create conversion-driven UGC ads using the 4-part formula (Hook → Demo/Story → Proof → CTA). Learn how to film relatable, problem-solving videos that lead to instant buying decisions.

• Write and test multiple scripts across ecommerce and service industries — from skincare and fashion to fitness coaching — so you can adapt for any niche.

• Run smart testing cycles with 3–4 creatives per ad group, track performance via CPC, CPA, and ROAS, and refresh content before fatigue sets in.

• Retarget website visitors, abandoned carts, and past buyers with sequential ads that move customers through the funnel efficiently.

• Access the TikTok Conversion Toolkit — featuring pixel setup checklists, ad script templates, optimisation workflows, audience prompts, retargeting ad templates, and scaling tips.

By the end of this Mini Spill, you’ll have a full system for running profitable TikTok conversion campaigns — powered by creative authenticity and measurable performance.

Perfect for: E-commerce brands, service providers, and digital marketers who want to turn engagement into real revenue using TikTok’s conversion ecosystem.