Mini‑Spill 14: ROAS Improvement Tactics

Stop guessing — start multiplying your ad returns.
In this Mini Spill, you’ll learn the exact strategies that turn average campaigns into profit machines. Whether you’re running ads on Meta, Google, or TikTok, this course shows you how to test, measure, and optimise every moving part that affects your ROAS (Return on Ad Spend).

Through proven frameworks and real-world examples, you’ll uncover how creative, audience selection, offers, and funnel structure all work together to push your returns higher — without increasing your ad spend.

Across three focused modules, you’ll:

Master Creative & Audience Impact – Discover why creative is the single biggest ROAS driver. Learn to test multiple hooks per campaign, refresh creatives every few weeks, and use UGC, before/after visuals, and transformations that convert. See real examples — like how a clothing brand increased ROAS from 3.2 to 5.1 by testing five creatives per ad set.

Optimise Offers, Funnels & Measurement – Learn how small offer changes can make big differences. Test bundles, discounts, and scarcity tactics. Streamline checkout flows, fix funnel leaks, and follow up via WhatsApp. Track your ROAS daily, diagnose where conversions drop off, and scale your winners carefully (+20–30% at a time).

Use the Profit Toolkit – Access ready-to-use tools: ROAS calculator prompts, creative testing checklist, audience expansion guide, and sequential retargeting templates. Learn how to build a full optimisation loop — test, analyse, fix, and scale.

By the end of this Mini Spill, you’ll know exactly where to focus your energy to increase profit — not just clicks — and build ad campaigns that deliver consistent, measurable growth.

Perfect for: Marketers, business owners, and performance advertisers ready to squeeze more profit out of every rand spent on ads.